Launch multi-channel campaigns in minutes
Plan, ship, and measure campaigns across every channel from one place — and tie each one back to revenue.
What are campaigns in MarketPadHQ?
Campaigns in MarketPadHQ let you plan and ship across email, SMS, and landing pages from one place, segment and personalize your audience, and see exactly which campaigns drive pipeline and revenue.
Launch multi-channel campaigns in minutes
Plan and ship campaigns across email, SMS, and landing pages from one place. Segment your contacts, personalize the message, and see exactly which campaigns drive pipeline.
- ✓Email, SMS & landing pages
- ✓Audience segments & personalization
- ✓Attribution back to revenue
One campaign, several channels
Running a campaign across separate tools means maintaining the same audience in more than one place, and reconciling the results afterwards from exports that never quite agree. The work of the campaign becomes the work of keeping the tools in step.
MarketPadHQ treats a campaign as one object with several channels. Email, SMS, and landing pages are planned against the same contacts and the same segments, so a person who has already responded on one channel is not chased on another.
Segments that reflect behaviour, not just fields
Segments can be built from what a contact is — industry, size, region — and equally from what they have done: pages viewed, emails engaged with, forms submitted, how their lead score has moved.
Behavioural segments matter because they change on their own. A segment defined as everyone whose score rose this month is different every month without anyone maintaining it, which is what makes personalisation sustainable rather than a one-off effort.
Attribution back to revenue
Opens and clicks describe an email. They do not tell you whether the campaign was worth running. Because campaigns, contacts, and deals live in the same system, each campaign carries its contribution to pipeline and revenue rather than a set of engagement statistics.
That changes the conversation about budget. Instead of arguing about open rates, you can say which campaigns produced customers, and repeat those.
What this looks like day to day
A product launch
Announcement email, a follow-up to non-openers, an SMS to the most engaged segment, and a landing page — planned together and measured as one campaign.
A seasonal offer
One segment, two channels, a clear window, and an attribution figure at the end showing what it actually produced.
Territory or industry targeting
Segment on contact data, personalise the message per segment, and run the same campaign structure across each one.
Reactivation push
Target contacts whose scores have dropped, with a message written for people who have gone quiet rather than for new prospects.
Questions, answered
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